УДК 008:374(470.345)

EDN XATPPX

 

Original article

 

Reflection of Regional Cultural Policy in the Media of the Republic of Mordovia: Dialogue between Government and Society (based on the results of 2023)

Pivtsaikina O. A., Suldina L. V., Shkerdina N. O., Shchukin D. S.

 

Abstraсt

Introduction. The modern history of Russia is characterized by the introduction of new tools in the implementation of social and economic policy, one of which is national projects. State control over the implementation of programs is carried out by monitoring their targets. No less important is the assessment of public perception of the government's plans, which is indicated, among other things, by publications in the media and the response of the population to them.

Materials and methods. The basic materials for the study were the publications of highly rated regional media and social media pages and messengers, the content analysis of which allowed us to determine the degree of their social significance. Historical and systemic analysis to consider the reflection in the media sphere of the mechanisms of implementation and implementation of the national project “Culture”. Statistical methods allowed us to assess the activity of regional media in the presentation of the policy of regional authorities in the field of culture, as well as the main trends in the media of the national project “Culture”; A correlation analysis of the interrelationships between the content of the messages about the national project “Culture” and the reactions of Internet users revealed a low interest of the population in the work of government.

Results and discussion. The promotion of the events of the national project “Culture” in the republican media was conducted in accordance with the development of the projects themselves. The main news content focused on projects reflecting positive changes in infrastructure. The leading method of presenting national project news is reprint reproduction of official press releases. Insufficiently established media feedback from the audience and a formal approach in presenting the content of the project's activities are the reasons for the weak public interest in the work of regional authorities to implement cultural policy.

Conclusion. Based on the results obtained, the picture of interaction between government and society in the region was presented, using the example of coverage of the work on the implementation of the national project “Culture”. Recommendations were also proposed for further improvement of the work of the media in covering the state program under consideration.

Keywords: national project, culture, Republic of Mordovia, regional media, news information, media audience

For citation: Pivtsaikina OA, Suldina LV, Shkerdina NO, Shchukin DS. Reflection of Regional Cultural Policy in the Media of the Republic of Mordovia: Dialogue between Government and Society (based on the results of 2023). Bulletin of the Research Institute of the Humanities by the Government of the Republic of Mordovia. 2024;16(4):134—147. EDN XATPPX

 

REFERENCES

 

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The article was submitted 24.06.2024; approved after reviewing 29.07.2024; accepted for publication 05.08.2024.

 

Information about the authors:

Olga A. Pivtsaykina, Senior Researcher at the Department of Theory and History of Culture of the Scientific Research Institute of Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo Str., Saransk 430005, Russia), Candidate of Cultural Studies, ORCID: https://orcid.org/0009-0006-7402-8358, olga_poa@mail.ru

Lyudmila V. Suldina, Senior Researcher at the Department of Theory and History of Culture of the Scientific Research Institute of Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo Str., Saransk 430005, Russia), Candidate of Historical Sciences, ORCID: https://orcid.org/0009-0007-8940-0623, suldinalv@mail.ru

Nadezhda O. Shkerdina, Chief Researcher — Head of the Department of Regional Studies and Ethnology of the Scientific Research Institute of Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo Str., Saransk 430005, Russia), Candidate of Historical Sciences, Associate Professor, ORCID: https://orcid.org/0000-0002-7403-0451, shnadejda@bk.ru

Dmitry S. Shchukin, Senior Researcher at the Department of Theory and History of Culture of the Scientific Research Institute of Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo Str., Saransk 430005, Russia), Candidate of Historical Sciences, ORCID: https://orcid.org/0000-0003-3782-8285, dmschukin2014@yandex.ru

 

Contribution of the authors:

Pivtsaikina O. A. — monitoring of social networks of the republican media and  making correlation analysis of the features of the promotion of news information related to the national project “Culture” and its perception by the audience, development of proposals and recommendations for improving the coverage of the news of the project;

Suldina L. V. — critical analysis and evaluation of information support for the events of the national project “Culture” in the republican media, compilation of statistical data and graphical representation of the research results;

Shkerdina N. O. — monitoring of social networks of the republican media and making correlation analysis of the features of the promotion of news information related to the national project “Culture” and its perception by the audience, characteristics of the specifics of information support for the events of the national project “Culture” in regional media;

Shchukin D. S. — setting the research goal, defining the issues and developing a research methodology, summarizing and concluding the media coverage of the events of the national project “Culture” in the republic.

 

Conflict of interests: the authors declare no conflict of interests.

 

The authors have read and approved the final version of the manuscript.